Do food porn adverts tempt you to buy?

You will be familiar with these adverts, many supermarkets and food retailers use suggestive adverts to tempt you into their shops, known as food porn style adverts, the suggestive nature is thought to make people more likely to shop, or hungry. However new research suggests food porn style adverts, like those by M&S aren’t tempting Brits to shop in their stores and to try new foods.

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According to this report, only 4% of shoppers are influenced by these type of adverts, instead value for money and quality is what tempts people into stores. Also most people try new foods or recipes after seeing them on TV cooking shows not on adverts or even on social media. My Voucher Codes who are known for their wide range of voucher codes surveyed people in the UK to find out how they felt about these advertising campaigns, most people, (45%) were not influenced them, however women were more likely to be swayed by these adverts, whereas men were not. As well as younger people who were more likely to be tempted to shop and try foods after seeing food porn adverts compared to older people.

For a lot of families, making the most out of your meals, making sure you buy good quality food and keeping costs down is what dictates what people buy. Most people questioned place value for money as their main influence when shopping, preferring stores which offer good quality food at the best prices.

  • Cost looking at value for money – 64%
  • Quality – 52%
  • Availability – 39%
  • Selection and choice of products – 35%
  • Customer service – 23%
  • Advertisements – 18%
  • Welfare standards – 12%

There are many things which influence what people cook as well, for as long as we can remember TV cookery shows have been one of the main ways people try cooking new things, there isn’t a day goes by where there isn’t a cookery programme or something on TV. So it is unsurprising this is where most people are influenced, the research showed what influences people the most:

  • TV shows focusing on food – 56%
  • Recipe books – 53%
  • Restaurants – 50%
  • Social media images or videos – 49%
  • TV chefs – 45%
  • Supermarket recipe cards – 36%
  • Websites or blogs – 21%
  • Recommendations from family or friends – 15%

Considering how many websites and blogs there are dedicated to food and drink out there, this included it’s shocking to see how low down we come when it comes to influencing peoples food choices.

Originally posted 2016-06-22 22:03:45. Republished by Blog Post Promoter